Redesigning Payroll for Scale
Info
- Fintech • Accounting • Product Design
End-to-end product design process of an online payroll experience.
Evolving complex payroll regulations into an intuitive experience.
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Brazilian payroll was drowning teams in compliance friction.
Payroll processes in Brazil are notoriously complex, with layers of compliance, taxation, and operational friction. Conta Azul sought to offer a modern, simplified solution for small businesses, but needed to design an intuitive flow that met both legal requirements and user expectations.
Principles
Making payroll simple, reliable, and compliant.
The work had to honor legal and operational requirements without making accountants and SMB owners carry the complexity. Clarity, guidance, and risk prevention sat ahead of feature volume.
Process
Four phases. Each closes a step from discovery to launch.
Research & Discovery
Led research with accountants and small business owners to uncover pain points in Brazil’s payroll processes, surfacing critical usability and compliance challenges.
Strategy & Framing
Translated legal and operational requirements into clear user journeys, enabling the product team to prioritize automation, guidance, and risk prevention.
Prototyping & Iteration
Crafted interactive prototypes to evaluate usability with real users, continuously improving content, flows, and interface through short feedback loops.
Outcome & Impact
Launched an intuitive, compliant payroll solution that simplified workflows, boosted confidence, and improved user satisfaction across the platform.
Designs
Flows and journey maps
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